Welcome to Marketing for Startups 1.0
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Do you know your audience? Who is your ideal customer?
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Define your product or service from the customer's point of view
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Define the ideal customer for what you sell
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Determine the specific benefits your customer is seeking in buying your product
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Determine the location of your exact customer
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Determine exactly when your ideal customer buys your product or service
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Determine your customer's buying strategy
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Recommended reading
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Activity (0:29)
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Case study
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Brand Neighbourhood
Color Psychology And Purchasing Influence
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Recommended watching
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The power of Colours
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Men’s and women’s least favorite colors
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Recommended watching
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How to use psychology to your advantage
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Case study
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Why?
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Logo guide
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Our brand values
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The millennials
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Recommended watching
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Guide to photography
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Guide to photography
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Recommended reading
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Activity
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Pitch Time
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Activity
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Recommended reading
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How to make business cards
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Pitch Time
Competitor analysis and your differentiation
Market SWOT Analysis
Early Adopters
Value Proposition
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Recommended watching
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Value Proposition
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Recommended watching
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Case study 1
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Case study 2
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Case study 3
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Case study 4
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Case study 5
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Case study 6
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Eric Ries Template
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Geoff Moore's Template
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Vlaskovits & Cooper's Template
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Dave McClure's Template
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David Cowan's Template
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Y Combinator Template
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Recommended watching
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Value Proposition Instructions
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Gains and Pains Tips
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Value Creation & Customer Understanding
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Activity
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Slogan
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Activity
Price
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What you will learn (0:51)
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How to treat price
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Recommended reading
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Meaning & the importance of Price
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Intangible / Perceived added value
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Class Activity
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Factors to consider
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Activity
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How To Develop, Implement And Review A Pricing Strategy
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How to develop a pricing strategy
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The importance of competitor and market pricing
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Generating pricing options
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Analysing costs, cost attributions and unit margins
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Recommended reading
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External influences
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Researching price influences
Promotion
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What you will learn (0:10)
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The promotional mix basic tools
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3 Major Steps in Target Marketing Process
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Market Segmentation
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Marketers can follow several positioning strategies
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Competitive Advantage
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Activity
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Class Scheme
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Activity
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5 Main types of WEBSITES and their differences
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How to reduce costs of development? In 4 simple steps
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Recommended watching
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I need certain software to do
Place
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Place
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What you’ll learn
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Activity
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The Marketing Mix - Place
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Activity
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Key Understandings about Place
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Place is Price (and cost!)
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Place will determine Sales
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Place is Feedback
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Collect Place
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Quick examples
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Activity
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how does my product GET to the right place
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What Marketing Mix Distribution Channel Can Firms Use?
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Functions of a Distribution Channel
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Channels Can Have Various Levels
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What about Market coverage?
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Direct Distribution
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Indirect Distribution - Wholesalers
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Indirect Distribution - Agents
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How to Find the Best Location
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Check Your Demographics
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Look Your Competitors in the Eye
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Do You Need Professional Help?
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Recommended Reading
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Smart Tips for Lease Negotiations
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Knowing What to Ask
Digital Place
EXTRA, EXTRA!
Google Analytics
Evaluating each component of the Marketing Mix
Marketing research and strategies
Digital Marketing Channels
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What you will learn
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Recommended reading
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Instagram
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Find your core filters
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Set your brand colours and stick to them
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Try a colour-blocked theme
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Get your font right
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Accentuate your photos with illustrations
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Create brand templates
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Integrate your brand images
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Make your data visual
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Make a great video thumbnail
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How to get more followers on Instagram
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Activity
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10 Instagram Tools to Help You Build Your Following
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Recommended courses
Influencer Marketing
Organic Social Media Marketing
Paid Social Media Marketing
Email Marketing
PPC Advertising
SEO
Content Marketing
Digital PR
Guest Publishing
Affiliate Marketing
Viral/Referral Marketing
Public Speaking
Video Marketing
Free Web Tools & Apps
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Our Top Topic
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Free Writing/Blogging
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Finding (Trending) Content (Ideas)
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Free SEO + Website Analyzer
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Free Images Optimizer
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Free Image Editors
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Free Email Management
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Free Guides & Courses
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Free Social Media + Community Management
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Free Customer Service Survey
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Time to see results
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Recommended reading
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How strong is your website?
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Recommended reading
Online Community & Forum Participation
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Online Community & Forum Participation
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Average Cost
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Time to see results
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If all of this sounds overwhelming, don’t panic.
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Step 1
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How fast does your business need these results?
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Who is your audience?
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Recommended reading
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What’s your budget?
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What expertise you have in your team?
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Step 2
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Step 3
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How many channels should I invest in?
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Which channels should I invest in?
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Step 4
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Recommended reading
Class Slides
