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Digital Marketing Online Certificate

Welcome to Marketing for Startups 1.0

Welcome Video (0:48)
Introduction
Why is marketing so important for your business?
What is Marketing for Startups?

Join the Academy of Entrepreneurs Online Community

Facebook Community Group
Complete the Entrepreneurs Profile

Do you know your audience? Who is your ideal customer?

Define your product or service from the customer's point of view
Define the ideal customer for what you sell
Determine the specific benefits your customer is seeking in buying your product
Determine the location of your exact customer
Determine exactly when your ideal customer buys your product or service
Determine your customer's buying strategy
Recommended reading
Activity (0:29)
Case study
Brand Neighbourhood

Color Psychology And Purchasing Influence

Recommended watching
The power of Colours
Men’s and women’s least favorite colors
Recommended watching
How to use psychology to your advantage
Case study
Why?
Logo guide
Our brand values
The millennials
Recommended watching
Guide to photography
Guide to photography
Recommended reading
Activity
Pitch Time
Activity
Recommended reading
How to make business cards
Pitch Time

Competitor analysis and your differentiation

Recommended watching
Activity (0:59)
Recommended reading
Word of Mouth Marketing

Market SWOT Analysis

Market SWOT Analysis
Recommended watching
Marketing
Case study
Activity – Own SWOT (0:14)

Early Adopters

Recommended watching
What is an Early Adopter?
Proto Persona

Value Proposition

Recommended watching
Value Proposition
Recommended watching
Case study 1
Case study 2
Case study 3
Case study 4
Case study 5
Case study 6
Eric Ries Template
Geoff Moore's Template
Vlaskovits & Cooper's Template
Dave McClure's Template
David Cowan's Template
Y Combinator Template
Recommended watching
Value Proposition Instructions
Gains and Pains Tips
Value Creation & Customer Understanding
Activity
Slogan
Activity

Price

What you will learn (0:51)
How to treat price
Recommended reading
Meaning & the importance of Price
Intangible / Perceived added value
Class Activity
Factors to consider
Activity
How To Develop, Implement And Review A Pricing Strategy
How to develop a pricing strategy
The importance of competitor and market pricing
Generating pricing options
Analysing costs, cost attributions and unit margins
Recommended reading
External influences
Researching price influences

Promotion

What you will learn (0:10)
The promotional mix basic tools
3 Major Steps in Target Marketing Process
Market Segmentation
Marketers can follow several positioning strategies
Competitive Advantage
Activity
Class Scheme
Activity
5 Main types of WEBSITES and their differences
How to reduce costs of development? In 4 simple steps
Recommended watching
I need certain software to do

Place

Place
What you’ll learn
Activity
The Marketing Mix - Place
Activity
Key Understandings about Place
Place is Price (and cost!)
Place will determine Sales
Place is Feedback
Collect Place
Quick examples
Activity
how does my product GET to the right place
What Marketing Mix Distribution Channel Can Firms Use?
Functions of a Distribution Channel
Channels Can Have Various Levels
What about Market coverage?
Direct Distribution
Indirect Distribution - Wholesalers
Indirect Distribution - Agents
How to Find the Best Location
Check Your Demographics
Look Your Competitors in the Eye
Do You Need Professional Help?
Recommended Reading
Smart Tips for Lease Negotiations
Knowing What to Ask

Digital Place

Digital Place
Where
How
Where Your Consumer is Looking
Activity

EXTRA, EXTRA!

Recommended watching
SEO
Recommended watching

Google Analytics

Why are analytics important?
Recommended course

Evaluating each component of the Marketing Mix

What will you learn
Achieving the right balance
Macro Environmental Factors
Class Activity PESTEL Analysis
Activity - Marketing Mix (1:29)

Marketing research and strategies

What you will learn (0:10)
Gather Market Information
Importance of Research
Data Types
Activity
Consumer Behaviour
6 Stages

Digital Marketing Channels

What you will learn
Recommended reading
Instagram
Find your core filters
Set your brand colours and stick to them
Try a colour-blocked theme
Get your font right
Accentuate your photos with illustrations
Create brand templates
Integrate your brand images
Make your data visual
Make a great video thumbnail
How to get more followers on Instagram
Activity
10 Instagram Tools to Help You Build Your Following
Recommended courses

Influencer Marketing

Social Media Influencer (0:21)
Social Media Influencers are the New Word of Mouth
Activity
Recommended reading
Proof read before publishing
Recommended watching
Influencer Marketing
Advice

Organic Social Media Marketing

Organic Social Media Marketing
Average Cost

Paid Social Media Marketing

Paid Social Media Marketing
Average Cost
Time to see results
When to use it

Email Marketing

Email Marketing
Average Cost
Recommended watching
Time to see results
Recommended reading
When to use it
Main drawbacks

PPC Advertising

PPC Advertising
Average Cost
Time to see results
When to use it
Main drawbacks
Recommended courses

SEO

SEO
Average Cost
Time to see results
When to use it
Main drawbacks
Nine tips for beginners
SEO tricks

Content Marketing

Content Marketing
Average Cost
Time to see results
When to use it
Main drawbacks

Digital PR

Digital PR
Inverted Pyramid: easy formula to writing and getting attention
Activity
Recommended reading

Guest Publishing

Guest Publishing
Average Cost
When to use it

Affiliate Marketing

Affiliate Marketing
When to use it

Viral/Referral Marketing

Viral/Referral Marketing
Average cost
Case Study
Note
Recommended reading
UX (0:21)
Case study

Public Speaking

Why You Should Consider Public Speaking (0:22)

Video Marketing

Video Marketing
The Declining Cost of Video Creation
Tips

Free Web Tools & Apps

Our Top Topic
Free Writing/Blogging
Finding (Trending) Content (Ideas)
Free SEO + Website Analyzer
Free Images Optimizer
Free Image Editors
Free Email Management
Free Guides & Courses
Free Social Media + Community Management
Free Customer Service Survey
Time to see results
Recommended reading
How strong is your website?
Recommended reading

Online Community & Forum Participation

Online Community & Forum Participation
Average Cost
Time to see results
If all of this sounds overwhelming, don’t panic.
Step 1
How fast does your business need these results?
Who is your audience?
Recommended reading
What’s your budget?
What expertise you have in your team?
Step 2
Step 3
How many channels should I invest in?
Which channels should I invest in?
Step 4
Recommended reading

Class Slides

Full Slides

The End

Thank you for doing Marketing for Startups 1.0 (0:08)

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