Part 1
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Welcome to Academy of Entrepreneurs' Diploma of Social Entrepreneurship (0:28)
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Introduction
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You Mindset Matters (0:05)
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Activity (0:14)
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What are social enterprises?
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Why set up a social enterprise?
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Activity (0:24)
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What is the difference between social business and social entrepreneurship?
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Social Innovation
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What is your WHY?
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Ikigai (生き甲斐)
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Find wonderful things about yourself, that you can share with the world!
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Activity: Ikigai (生き甲斐)
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How Social Innovation differs from Social Entrepreneurship
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The Godfather: Ashoka
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The Financier: Grameen Bank
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The Movement: ME to WE
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The Modernizer: Goodwill
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United Nation’s Sustainable Development Goals
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GOAL 1 - No Poverty End poverty in all its forms everywhere
Part 2
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Why should you start a Social Business?
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Demand for Social Entrepreneurship
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Quote
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9 Inspiring Tips on Successful Social Entrepreneurship
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1. Run your non-profit like a for-profit
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2. ROI? More like ROH
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3. Don’t Quit Your Day Job
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4. Roads? Where we’re going, there are no roads
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5. Re-charge in the field
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6. Teamwork makes the dreamwork
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7. Say it loud and proud
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8. Make it work
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9. Be the light, share the light
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What is the 4th Sector?
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The trend is growing
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Examples of fourth sector companies MODELS
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Quote
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Do you have what it takes to be a Social Entrepreneur?
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1. The importance of self-reflection.
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Why Journaling is Important (0:21)
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Activity: Entrepreneur: Morning and Evening Rituals
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2. You are not watching the movie, you are in the movie
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3. Genuine humility creates partnerships
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Becoming a global leader
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What is EI?
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Why is EI important?
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Quiz
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Emotional Intelligent Leader (0:41)
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How to become an Emotional Intelligent Leader
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1. Effective Communication
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2. Self-Awareness
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3. Compassion
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4. Authenticity
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5. Respect
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6. Leading With Your Heart
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7. Sense of Humour
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8. Confidence
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9. Intuition
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10. Creativity
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How to become Emotionally Intelligent no matter what ?!
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How Emotionally Intelligent Are You?
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Are you an innovative change leader?
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Do You Lead with Emotional Intelligence? by Harvard Business Review
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Activity: Perception
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GOAL 2 - Zero hunger - End hunger, achieve food security and improved nutrition and promote sustainable agriculture.
Part 3
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What is the difference between Unicorns and Zebras?
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What is a unicorn?
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What is a zebra?
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Why is is so hard to build zebra companies?
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Activity
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How would you describe a great leader?
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The 3 Traits Of Great Leaders
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Quote
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Activity: Who inspires and motivates you? (0:23)
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Activity: Why does this leader inspire and motivate you?
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Activity: How can you also inspire and motivate those around you?
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What skills will you need?
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Tip
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The science of emotions
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Activity: Feelings (0:20)
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Emotional Intelligence: How Good Leaders Become Great
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DISC
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Activity: What Are The Key Findings?
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"The Growth Mindset"
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Activity: Growth Mindset
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Using self-reflection techniques
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SWOT Analysis
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Activity: My SWOT (0:22)
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Activity
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Six keys to leading positive change
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Progress = Happiness
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An inspirational video: Oprah Winfrey on Career, Life and Leadership
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GOAL 3) Good Health and Well-being Ensure healthy lives and promote well-being for all at all ages.
Part 4
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Did you know that Emotional Intelligence can improve your productivity?
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Collaborating with others
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Building Successful Partnerships (0:50)
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PARTNERSHIPS
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1. Successful negotiation requires building relationships
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2. Being able to articulately describe feelings is key
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3. In negotiation, influence means more than authority.
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Example of strategic partnership
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Community engagement
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Tips
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From social objectives to social impact
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Quote
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7 Tips For Being A Successful Social Entrepreneur
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1. Solve your own problem
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2. Build a community first, business second
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3. Bake a good story
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4. Launch often
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5. Work for a purpose
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6. Take care of yourself
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7. Be proud of yourself
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GOAL 4) Quality Education
Part 5
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The 10,000 Hour Rule
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History
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Example of Successful social entrepreneurs
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1. Bill Drayton
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2. Muhammad Yunus
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3. Blake Mycoskie
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4. Scott Harrison
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5. Jeffrey Hollender
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6. Shiza Shahid
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7. Xavier Helgesen, Chris Fuchs & Jeff Kurtzman
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8. Bunker Roy
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Tips on how to Write your Vision, Mission and Value Statement
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Dream As a Group
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Share Ideas
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Examine the Statement
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Clarify the Mission
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Define Organizational Values
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GOAL 5) Gender Equality Achieve gender equality and empower all women and girls. Goal 5 in Action Explore the Targets
Part 6
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Now let’s look (and learn) from 22 Social Enterprise Business Model Examples
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What is a Business Model?
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What is a business model and why is it important?
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Social Supermarket
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Used Textbooks for Social Change
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Online Socially Conscious Marketplace
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Sustainable Water
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Micro Lending
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New Lecture
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Social Crowdfunding
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Baking/Cooking for a Social Cause
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Efficient Wood Stoves for Developing World
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Micro Power Generation
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Socially Conscious Consumer Electronics
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Education Books on a Social Topic
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Ultra-Modern Technology to Attract Economic Development
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Beauty Products to Support a Social Mission
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A Virtual Factory of Computer Workers
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A marketplace for social good
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Exercise equipment for social outreach
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Food for Philanthropy
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Social products and employment for the underserved
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Water for everyone!
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Micro-Giving for easy philanthropy
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Case Studies
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TOMS Shoes
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Change.org
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Love Your Melon
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ThankYOU
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Video Interview
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GOAL 6) Clean Water and Sanitation Ensure availability and sustainable management of water and sanitation for all.
Part 7
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Framework for starting up a Social Purpose Business
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You Need to Think Globally before you start
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quote
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Prof Yunus’ Principles of Grameen Social Businesses
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Prof Yunus’ Principles of Grameen Social Businesses
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Prof Yunus’ Principles of Grameen Social Businesses
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Prof Yunus’ Principles of Grameen Social Businesses
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Prof Yunus’ Principles of Grameen Social Businesses
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Prof Yunus’ Principles of Grameen Social Businesses
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Prof Yunus’ Principles of Grameen Social Businesses
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Interview
Major Project: Part 1
Part 8
Part 9
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5 essential questions to ask before you set up a social enterprise
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How do I fund my social enterprise?
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How do I fund my social enterprise?
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How to Start a Social Purpose Business
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1. Choose a social issue
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2. Research your issue
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3. Get a global viewpoint
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4. Grasp legal structures
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5. Establish a solid business plan
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6. Investigate funding options
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7. Seek ongoing support from a mentor
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8. Hire the right people
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9. Build a company culture
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10. Reach out globally
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Orange Economy
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GOAL 8: Decent Work and Economic Growth
Part 10
Part 12
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Table of Contents
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Introduction
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Your Own Life
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Research Labs
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Spend Time with the Population You Want to Serve
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Working Somewhere
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Finding a Co-Founder
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Co-Founder Dating Period
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Funding
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Campus Funding
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Other Funding Sources
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New Lecture
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Your Prototype/MVP
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Typeform and Google Forms
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Stripe & PayPal
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Wix & Squarespace
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Excel and Google Sheets
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Facebook Groups, Fiverr,Craigslist
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Distribution Channels for your MVP
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Iteration
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Goal 11) Sustainable Cities and Communities
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Goal 12) Responsible Consumption and Production
Part 13
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Communicating and Growing your Social Enterprise
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Customer = heart of your business
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Your ideal customer
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2. Define the ideal customer for what you sell.
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3. Determine the specific benefits your customer is seeking in buying your product.
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4. Determine the location of your exact customer.
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5. Determine exactly when your ideal customer buys your product or service.
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6. Determine your customer's buying strategy.
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Branding
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Brand Neighbourhood
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Branding
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Communicating and Growing your Social Enterprise
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Marketing your mission
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Branding: story telling
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PR
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Digital PR
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Inverted Pyramid: easy formula to writing and getting attention
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Influencers
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Tribe: Australian Influencer Startup
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Influencer Marketing
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Influencer Marketing
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Note:
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Advice:
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Tips!
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Tips
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Tips
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Goal 13) Climate Action
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Innovation vs Entrepreneurship
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Goal 14) Life Below Water
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Sales
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Quote For The Day
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Activity: What is Sales?
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Sales or the act of selling is the link between the customer and the product or service.
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Activity: Why is Sales important?
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Sales is part of your brand strategy. If you're not selling, you're not making money, if you're not making sales, you will go out of business.
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Analyze market trends for sales
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Analyze market trends for sales
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Analyze market trends for sales
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Competitor analysis for sales
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Competitor analysis for sales
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3 C’s Clarity Confidence Connection
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Art Of The Conversation
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CLASS SCHEME
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Quote For The Day
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Sales approaches
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Sales approaches
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Sales approaches
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A more contemporary sales approach
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Additional expertise
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Using additional internal expertise
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Different types of expertise
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Sales planning objectives
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Identify risks and develop risk controls
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Identify risks and develop risk controls
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Goal 15) Life on Land
Part 14
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People & Culture
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Welcome to our People & Culture course.
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Activity
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Activity Answer
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Activity
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Answer To Activity
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Activity
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Answer To Activity
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Company Culture
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Company Culture
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Activity: How can you build trust?
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POSSIBLE ANSWERS
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Activity
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What every entrepreneur should know from day 1
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What every entrepreneur should know from day 1
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Tip
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Determine your skill gaps
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Determine your skill gaps
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But what is a freelancer?
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Pros & Cons Hiring a Freelancer
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Steps
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Determine Your Project’s Scope of Work
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Draft all your role’s Description
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Write an Effective Job Description
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Tip
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New Lecture
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New Lecture
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Check out our on how to writing a job description.
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Screen Applicants & Identify 5 Promising Candidates
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Interview The Candidates
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Select an Interview Method
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Request a Test Project
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Extend and Sign Formal Offer & Sign Paperwork
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Types of Freelance Agreements
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Terms to Include in a Freelancer Agreement
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Meet Legal Obligations
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Train The Candidate With Company Culture, Background, Rules & Expectations
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9 Ways to Recruit the Best Talent for Your Startup
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Build your company with a mission and vision.
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Find people who contribute to your culture
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Set clear goals
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Don’t hire someone just to fill a spot
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Don’t hire friends (unless they are aware of the responsibilities)
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Consider hiring remote employees.
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Hire your fans.
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Utilize digital trends to do the background check
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Be a great place to work.
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Start building your brand from day one.
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Offer challenging projects.
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Talk about your company online.
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Speak at events and network constantly.
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Offer a decent package
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Onboarding
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New Lecture
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New Lecture
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Goal 16) Peace, Justice and strong Institutions
Part 17
Part 18
