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Diploma of Social Entrepreneurship

Part 1

Welcome to Academy of Entrepreneurs' Diploma of Social Entrepreneurship (0:28)
Introduction
You Mindset Matters (0:05)
Activity (0:14)
What are social enterprises?
Why set up a social enterprise?
Activity (0:24)
What is the difference between social business and social entrepreneurship?
Social Innovation
What is your WHY?
Ikigai (生き甲斐)
Find wonderful things about yourself, that you can share with the world!
Activity: Ikigai (生き甲斐)
How Social Innovation differs from Social Entrepreneurship
The Godfather: Ashoka
The Financier: Grameen Bank
The Movement: ME to WE
The Modernizer: Goodwill
United Nation’s Sustainable Development Goals
GOAL 1 - No Poverty End poverty in all its forms everywhere

Part 2

Why should you start a Social Business?
Demand for Social Entrepreneurship
Quote
9 Inspiring Tips on Successful Social Entrepreneurship
1. Run your non-profit like a for-profit
2. ROI? More like ROH
3. Don’t Quit Your Day Job
4. Roads? Where we’re going, there are no roads
5. Re-charge in the field
6. Teamwork makes the dreamwork
7. Say it loud and proud
8. Make it work
9. Be the light, share the light
What is the 4th Sector?
The trend is growing
Examples of fourth sector companies MODELS
Quote
Do you have what it takes to be a Social Entrepreneur?
1. The importance of self-reflection.
Why Journaling is Important (0:21)
Activity: Entrepreneur: Morning and Evening Rituals
2. You are not watching the movie, you are in the movie
3. Genuine humility creates partnerships
Becoming a global leader
What is EI?
Why is EI important?
Quiz
Emotional Intelligent Leader (0:41)
How to become an Emotional Intelligent Leader
1. Effective Communication
2. Self-Awareness
3. Compassion
4. Authenticity
5. Respect
6. Leading With Your Heart
7. Sense of Humour
8. Confidence
9. Intuition
10. Creativity
How to become Emotionally Intelligent no matter what ?!
How Emotionally Intelligent Are You?
Are you an innovative change leader?
Do You Lead with Emotional Intelligence? by Harvard Business Review
Activity: Perception
GOAL 2 - Zero hunger - End hunger, achieve food security and improved nutrition and promote sustainable agriculture.

Part 3

What is the difference between Unicorns and Zebras?
What is a unicorn?
What is a zebra?
Why is is so hard to build zebra companies?
Activity
How would you describe a great leader?
The 3 Traits Of Great Leaders
Quote
Activity: Who inspires and motivates you? (0:23)
Activity: Why does this leader inspire and motivate you?
Activity: How can you also inspire and motivate those around you?
What skills will you need?
Tip
The science of emotions
Activity: Feelings (0:20)
Emotional Intelligence: How Good Leaders Become Great
DISC
Activity: What Are The Key Findings?
"The Growth Mindset"
Activity: Growth Mindset
Using self-reflection techniques
SWOT Analysis
Activity: My SWOT (0:22)
Activity
Six keys to leading positive change
Progress = Happiness
An inspirational video: Oprah Winfrey on Career, Life and Leadership
GOAL 3) Good Health and Well-being Ensure healthy lives and promote well-being for all at all ages.

Part 4

Did you know that Emotional Intelligence can improve your productivity?
Collaborating with others
Building Successful Partnerships (0:50)
PARTNERSHIPS
1. Successful negotiation requires building relationships
2. Being able to articulately describe feelings is key
3. In negotiation, influence means more than authority.
Example of strategic partnership
Community engagement
Tips
From social objectives to social impact
Quote
7 Tips For Being A Successful Social Entrepreneur
1. Solve your own problem
2. Build a community first, business second
3. Bake a good story
4. Launch often
5. Work for a purpose
6. Take care of yourself
7. Be proud of yourself
GOAL 4) Quality Education

Part 5

The 10,000 Hour Rule
History
Example of Successful social entrepreneurs
1. Bill Drayton
2. Muhammad Yunus
3. Blake Mycoskie
4. Scott Harrison
5. Jeffrey Hollender
6. Shiza Shahid
7. Xavier Helgesen, Chris Fuchs & Jeff Kurtzman
8. Bunker Roy
Tips on how to Write your Vision, Mission and Value Statement
Dream As a Group
Share Ideas
Examine the Statement
Clarify the Mission
Define Organizational Values
GOAL 5) Gender Equality Achieve gender equality and empower all women and girls. Goal 5 in Action Explore the Targets

Part 6

Now let’s look (and learn) from 22 Social Enterprise Business Model Examples
What is a Business Model?
What is a business model and why is it important?
Social Supermarket
Used Textbooks for Social Change
Online Socially Conscious Marketplace
Sustainable Water
Micro Lending
New Lecture
Social Crowdfunding
Baking/Cooking for a Social Cause
Efficient Wood Stoves for Developing World
Micro Power Generation
Socially Conscious Consumer Electronics
Education Books on a Social Topic
Ultra-Modern Technology to Attract Economic Development
Beauty Products to Support a Social Mission
A Virtual Factory of Computer Workers
A marketplace for social good
Exercise equipment for social outreach
Food for Philanthropy
Social products and employment for the underserved
Water for everyone!
Micro-Giving for easy philanthropy
Case Studies
TOMS Shoes
Change.org
Love Your Melon
ThankYOU
Video Interview
GOAL 6) Clean Water and Sanitation Ensure availability and sustainable management of water and sanitation for all.

Part 7

Framework for starting up a Social Purpose Business
You Need to Think Globally before you start
quote
Prof Yunus’ Principles of Grameen Social Businesses
Prof Yunus’ Principles of Grameen Social Businesses
Prof Yunus’ Principles of Grameen Social Businesses
Prof Yunus’ Principles of Grameen Social Businesses
Prof Yunus’ Principles of Grameen Social Businesses
Prof Yunus’ Principles of Grameen Social Businesses
Prof Yunus’ Principles of Grameen Social Businesses
Interview

Major Project: Part 1

Think Global, Start Local
Phase 1: Thinking Globally
Phase 1: Thinking Globally
Phase 1: Thinking Globally
Phase 1: Thinking Globally

Part 8

Profit after purpose
quote
New Lecture
So how do social enterprises create double and triple bottom line profit?
Funding and investment mechanisms
GOAL 7) Affordable and Clean Energy Ensure access to affordable, reliable, sustainable and modern energy for all

Part 9

5 essential questions to ask before you set up a social enterprise
How do I fund my social enterprise?
How do I fund my social enterprise?
How to Start a Social Purpose Business
1. Choose a social issue
2. Research your issue
3. Get a global viewpoint
4. Grasp legal structures
5. Establish a solid business plan
6. Investigate funding options
7. Seek ongoing support from a mentor
8. Hire the right people
9. Build a company culture
10. Reach out globally
Orange Economy
GOAL 8: Decent Work and Economic Growth

Part 10

Quiz
Is it Ethical?
Ethics
Don’t know where to start?
Interview
What is canva?
Lean business model
Agile
How to project manage and achieve your goals: Trello
quote
GOAL 9) Industry, Innovation and Infrastructure

Part 11

Know your numbers
Funding your social enterprise
Goal 10) Reduced Inequalities

Part 12

Table of Contents
Introduction
Your Own Life
Research Labs
Spend Time with the Population You Want to Serve
Working Somewhere
Finding a Co-Founder
Co-Founder Dating Period
Funding
Campus Funding
Other Funding Sources
New Lecture
Your Prototype/MVP
Typeform and Google Forms
Stripe & PayPal
Wix & Squarespace
Excel and Google Sheets
Facebook Groups, Fiverr,Craigslist
Distribution Channels for your MVP
Iteration
Goal 11) Sustainable Cities and Communities
Goal 12) Responsible Consumption and Production

Part 13

Communicating and Growing your Social Enterprise
Customer = heart of your business
Your ideal customer
2. Define the ideal customer for what you sell.
3. Determine the specific benefits your customer is seeking in buying your product.
4. Determine the location of your exact customer.
5. Determine exactly when your ideal customer buys your product or service.
6. Determine your customer's buying strategy.
Branding
Brand Neighbourhood
Branding
Communicating and Growing your Social Enterprise
Marketing your mission
Branding: story telling
PR
Digital PR
Inverted Pyramid: easy formula to writing and getting attention
Influencers
Tribe: Australian Influencer Startup
Influencer Marketing
Influencer Marketing
Note:
Advice:
Tips!
Tips
Tips
Goal 13) Climate Action
Innovation vs Entrepreneurship
Goal 14) Life Below Water
Sales
Quote For The Day
Activity: What is Sales?
Sales or the act of selling is the link between the customer and the product or service.
Activity: Why is Sales important?
Sales is part of your brand strategy. If you're not selling, you're not making money, if you're not making sales, you will go out of business.
Analyze market trends for sales
Analyze market trends for sales
Analyze market trends for sales
Competitor analysis for sales
Competitor analysis for sales
3 C’s Clarity Confidence Connection
Art Of The Conversation
CLASS SCHEME
Quote For The Day
Sales approaches
Sales approaches
Sales approaches
A more contemporary sales approach
Additional expertise
Using additional internal expertise
Different types of expertise
Sales planning objectives
Identify risks and develop risk controls
Identify risks and develop risk controls
Goal 15) Life on Land

Part 14

People & Culture
Welcome to our People & Culture course.
Activity
Activity Answer
Activity
Answer To Activity
Activity
Answer To Activity
Company Culture
Company Culture
Activity: How can you build trust?
POSSIBLE ANSWERS
Activity
What every entrepreneur should know from day 1
What every entrepreneur should know from day 1
Tip
Determine your skill gaps
Determine your skill gaps
But what is a freelancer?
Pros & Cons Hiring a Freelancer
Steps
Determine Your Project’s Scope of Work
Draft all your role’s Description
Write an Effective Job Description
Tip
New Lecture
New Lecture
Check out our on how to writing a job description.
Screen Applicants & Identify 5 Promising Candidates
Interview The Candidates
Select an Interview Method
Request a Test Project
Extend and Sign Formal Offer & Sign Paperwork
Types of Freelance Agreements
Terms to Include in a Freelancer Agreement
Meet Legal Obligations
Train The Candidate With Company Culture, Background, Rules & Expectations
9 Ways to Recruit the Best Talent for Your Startup
Build your company with a mission and vision.
Find people who contribute to your culture
Set clear goals
Don’t hire someone just to fill a spot
Don’t hire friends (unless they are aware of the responsibilities)
Consider hiring remote employees.
Hire your fans.
Utilize digital trends to do the background check
Be a great place to work.
Start building your brand from day one.
Offer challenging projects.
Talk about your company online.
Speak at events and network constantly.
Offer a decent package
Onboarding
New Lecture
New Lecture
Goal 16) Peace, Justice and strong Institutions

Part 17

New Lecture
Learning from Failure
quote
Overcoming Fear
13 Tips by Forbes on how to Overcoming Your Entrepreneurial Anxiety
quote
Goal 17) Partnerships for the goals

Part 18

Testing the Product and the Market
Major Activity Part 2
Phase 2: Acting Locally
Major Activity Part 2
Phase 2: Instructions
Requirements:
It’s important to have the right team (0:13)
Pitch Deck
Quote
Quote
Finish here :) (0:22)
Week 20
What does this mean for the social enterprise movement?
Tools

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