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How to Start a Social Enterprise

Introduction to How to Become a Social Entrepreneur

Welcome (0:58)
Introduction to your course
What you will learn in Part 1
What you will learn in Part 2

Part 1

Part 1

Understanding the world: How social enterprises work

Types of Businesses
Changing the World Through Social Entrepreneurship
You, Me, We
Activity
Making a positive impact for everyone
3 important questions (2:11)
Activity
3 more important questions

Eco vs. Ego

Intro to Ego vs Eco
Eco vs Ego
The ecological divide
The Social Divide
The Spiritual Divide
Moving from ME to WE
Albert Einstein said;

Social and economic gap between communities

Billionaires
Poverty
Sanitation
Sanitation
Did you know?
Agriculture and Food Security
Agriculture and the Environment
The New Vision for Agriculture
Covid-19
Covid-19

The Global Agenda

2030 Agenda for Sustainable Development
2030 Agenda for Sustainable Development explained
How to create positive social impact:
Do you know all 17 Sustainable Development Goals?
'We The People' for The Global Goals
Activity
Choosing 3 UN SDGs (0:49)
Where do I start?
Activity
What Problem will You Solve? (1:04)

Why Social Entrepreneurship is the key

Activity
What is your understanding of Social Entrepreneurship?

How Social Enterprises work

Your Future Social Enterprise must look like this
Purpose + Profit

The difference:Social Innovation, Social Entrepreneurship, Social Enterprise and Social Entrepreneur

Social Entrepreneurship
Social Enterprise
Social Entrepreneur
Social Innovation
Job Creators not Job Seekers
THINK BIG, start small (1:35)

Leaders in Social Innovation

Prof Muhammad Yunus
Principles of Social Business, handwritten by Prof Yunus
Spectrum by Prof Yunus
Book: Creating a World of 3 Zeros
Becca Stevens
Jim Fruchterman
Bill Drayton
Ashoka Is...
Activity
Learning from Leaders (0:44)
Set 3 Goals Every Week (0:40)

Traits of a Successful Social Entrepreneur

Traits of a Successful Social Entrepreneur
Teamwork
Network
Community
Communications

It is time for ACTION!!!

Activity
Your 5 WHYs (0:48)
Activity
Set Your 10 Year Plan (0:33)

Your reason for being; Connecting your Mission, Passion and Vocation

What is your IKIGAI?
How to IKIGAI
Activity
What is Your iKIGAI? (1:04)
Nobody cares about your passion: Find your Ikiga
IKIGAI Template
Diana Ross said;

Emotional Intelligence

Aristotle said;
What is Emotional Intelligence?
Benefits of Emotional Intelligence
Advantages of Emotional Intelligence
An Emotionally Intelligent Attitude
Attitude
If You Want to Change the World, Start Off by Making Your Bed
Action Action Action (1:01)
Steve Maraboli said;
Activity
Focus on What You Love Doing: (1:15)
Buddha said;

Understanding yourself

Activity
Getting closer to you (0:13)
Template
Activity - Part 2 (0:49)
Effects of Emotions
Developing a Growth Mindset
Little note (0:49)
Congratulations on completing Part 1 (0:27)

PART 2

Welcome to Part 2

The Golden Circle: Finding your WHY

Mark Twain said;
Start with Why
Activity
Your Golden Circle
Recommended Read

Business Model

Why is business model important (1:14)
What is a Lean Canvas
9 Steps to Creating a Successful Business Model
Business Canvas Template for Social Enterprises

Unicorns vs. Zebras

Unicorns vs. Zebras
Unicorns
Zebras
Please!!! Become a Zebra! (0:54)
Don’t lose focus of it
Richard Branson said;

Design Thinking

Many business fail
Because...
Find the problem
The Benefit
Identify Your Stakeholders
How to:
Design Thinking
What is Design Thinking?
Design Thinking Process
Empathize
Define
Ideate
Prototype
Test
Beginner's mindset
Case Study
The Problem
Empathise to Understand the Real Problem
The Solution
The Solution
The Solution
Applying Design Thinking (0:48)

Conducting Research: Proof of Concept

The Proof of Concept
How can you prove the need of your idea?
Map the Pain Points of your Ideal Customers
Develop a communication channel between you and your customers so you can get feedback
Interviews
Pro and Cons of Interviews
Interview Structure Tip:
Interview Structure Tip:
Interview Structure Tip:
Interview Structure Tip:
Interview Structure Tip:
Interview Structure Tip:
Activity
Now
Next step:
Answer These Questions:
And These Questions too:

MVP

What MVP stands for?
MVP is the “First Draft”
Definition of MVP
Example of an MVP:
13 Types of MVPs

Revenue Modules

Business Model vs. Revenue Model
Business model
Revenue model
What revenue models can you think of?
Product model
Commission revenue
Licensing revenue model
Arbitrage revenue model
Rent/Lease revenue model
A subscription model
Advertising revenue model
Fee-for-service model
Interest-based revenue

Revenue Modules common amongst Social Enterprise

Crowdfunding
Crowdfunding Platforms
B1G1 - Buy one, Give one
Donations
Angel investor
Angel investors options
Social Venture Capitalist (VCs)
Grant
Getting cash for a startup:
Financial Sustainability (0:52)

Winning Pitch

What makes a great pitch? (0:18)
Is your idea worth spreading?
Your “listener” must:
Why is pitching important?
Did you know? (0:38)
How to create a good impression
The Importance of Pitching
3 C’s Clarity Confidence Connection

The Elevator Pitch

Weick, Sutcliffe, Obstfeld said;
The Elevator Pitch
How to Pitch your Startup in 3 Minutes
Tell us
Activity
Elevator Pitch Challenge (0:24)

How to find your first customers

Did you know?
Social and environmental customers
Engage your customers
Groups valuing social/environmental products
Marketing Strategies
Customer segmentation

Personas

Personas
Persona
Example
How Are Personas Created?
Activity
Activity: Persona
Building a Persona Template
Validate Persona
Measure and show your impact
Marketing tips
Marketing tips

Focus on Impact

Theory of Change
Activity
Impact (0:21)
Market Demand v.s. Social Impact
Incentives of payers do not align with the social mission or the interests of the intended beneficiaries
Paying customers cannot accurately assess quality of impact
Social benefits created by social enterprises often exceed consumer value

Recap on Business Idea

Very Good Business Idea =
Problem
Solution

Getting Ready to Launch

Getting Ready to Launch (0:20)
The Name
The Name
Business Name Generator
Namecheckr.com
Business Name (0:39)

The Logo

The Logo
Logo (0:32)
Canva Tutorial: How to make a logo

The Domain & Host

What is a Domain
What Is The Difference Between A Domain Name And A Website
GoDaddy
Google Domains
What is a Host
Shared Hosting

The Emails

Examples
EXTRA EXTRA! - Bundle UP!

The Website Content

The Website Content
The Website Content

The Website Design

Places to Build Your Website
Unsplash

S.M.A.R.T. Goals

S.M.A.R.T. Goals (0:42)
How to achieve more by setting S.M.A.R.T. Goals

Activity

Activity
Final Activity (0:32)
Inspirational Case Study: The ThankYou journey
Bill Drayton, said;
#BossYourFuture & Make the World a Better Place (0:47)
Thank you

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You, Me, We

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