Module 0: How to Start a Business
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Welcome
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Welcome Video (0:25)
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Objectives for the Course
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It’s time for you to become an Entrepreneur
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Introduction to Module 0 (0:28)
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What do you know?
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MODULE 0 Introduction
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Cracking the Entrepreneur Mentality
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What is entrepreneurship
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Entrepreneurship
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Inspirational Video
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The truth about Entrepreneurs (0:43)
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Entrepreneurship Vs. Innovation
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What's the difference?
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The Entrepreneurship Stereotype
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What does "being an entrepreneur" mean to you?
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Types of Entrepreneurs
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How many types of Entrepreneurs are there? (0:53)
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Hypothesis 1
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Fact 1
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Hypothesis 2
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Fact 2
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Hypothesis 3
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Fact 3
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Types of Businesses
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Different types of Startups
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Small Businesses
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Lifestyle Businesses
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High Growth Startup
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Intrapreneurship
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Social Venture
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Impact Entrepreneurship
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Business Types (0:53)
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What makes a business successful
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Two Words:
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What makes you an entrepreneur?
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Don't Lose Faith
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Branding yourself as an Entrepreneur
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Have an immaculate LinkedIn profile!
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Have an immaculate LinkedIn profile!
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The power of networking
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Your personal brand
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The marketing plan for your personal brand
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Non-Verbal Communications (0:37)
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How to sound smart in your TEDx Talk
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The Golden Circle
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What is your Why? (0:42)
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Ted Talk: Start with Why - by Simon Sinek
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Conclusion
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Congratulations on completing Module 0 (0:22)
Module 1: Emotional Intelligence
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Welcome to Emotional Intelligence Module (1:22)
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Why is Emotional Intelligence so important? (0:43)
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Emotional Intelligence
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An important 1st step
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Before we work on your business
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Introduction to Emotional Intelligence
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What is….
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Emotional Intelligence explained
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So what are the benefits?
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Four main benefits
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Why is Emotional Intelligence important?
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Communication
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Self-Awareness
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Leadership
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Change
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Teamwork
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Culture
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Compassion
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Motivation
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Productivity
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Relationships
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Question
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Emotional Intelligence = Money + Success (0:29)
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Quiz
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Quote - Aristotle
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17 Signs You Have Low Emotional Intelligence
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Quiz
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Work-Life Plan Activity Explanation (1:03)
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Activity: Work-Life Plan. Download to complete
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True or False
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Fact
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Meet one of the Godfathers of Emotional Intelligence: Daniel Goleman
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Recommended Read
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Ted Talk: The Power of Emotional Intelligence
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An Emotionally Intelligent Attitude
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Emotions explained
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Attitude
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What are emotions?
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Emotions explained
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Emotions and the Brain
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Did you know?
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Activity
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Activity: Feelings Part 1 (0:21)
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Activity: Feelings Part 2 (1:21)
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Activity
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Negative and Positive Effects of Emotions
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Thoughts create Emotions
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What are thoughts?
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What we think impacts what we feel
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Can we change our thoughts and emotions?
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Our favorite mindful apps
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What we believe........
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How we......
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Can we change our thoughts and emotions?
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Accepting your Emotions
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Accepting emotions is not resigning yourself to pain
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Accepting emotions is not resigning yourself to pain
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Recommended Movie
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TedTalk: Practicing Emotional Intelligence - Jason Bridges
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Emotional Health
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Can you improve your Emotional Intelligence?
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Using self-reflection techniques
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Activity
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Activity: Your SWOT Analysis (0:42)
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What is a SWOT analysis?
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Strengths, Weaknesses, Opportunities, Threats
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The SWOT Analysis
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Biohacking
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What is Biohacking?
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Biohack yourself
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A Beginner’s Guide to biohacking
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A simple example of biohacking
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The Father of Biohacking
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Biohacking tips
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Bulletproof coffee
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Light: www.justgetflux.com
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Gratitude
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Be thankful
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And....
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How to form a new habit
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How to build a lifestyle
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From habit to lifestyle (0:16)
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Recommended Read
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Ikigai (生き甲斐)
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TedTalk: How to Ikigai - Tim Tamashiro
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What is Ikigai (生き甲斐)
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Ikigai Activity Explanation (0:34)
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Find your Ikigai
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Activity: Ikigai
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For every problem there is a business opportunity (0:57)
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Goals
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Recommended Read
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Video: Don't waste your life
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Congratulations
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It is time to start Module 2 (0:33)
Module 2: Knowing About Your Business
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Knowing about your business
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Startups Vs. Small Businesses
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Key Differences
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STARTUP ≠ SMALL BUSINESS
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STARTUP = GROWTH
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Breakdown of STARTUP ≠ SMALL BUSINESS
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Starting a Small Business vs Starting a Startup: what's the difference?
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Start with the end in mind
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Activity
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Activity: What is your BIG goal?
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Goals (0:46)
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What makes a good business idea?
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A Good Business Idea
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Problem
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Pain Point
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What is a good problem?
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Solution
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Unique
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Solution in Search of a Problem
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Insight
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Your Insight
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Insight for Small Business & Startups
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Activity
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Activity: Working on the problem
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Recommended Read
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Consumers as a source of opportunities
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Consumers vs. Opportunities
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Case Study: Starbucks
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Case Study: Threadless
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Case Study: C&A Marketing
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Always ask Customers for Insights (0:31)
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Consumers vs. Opportunities
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Recommended Read
Module 3: Design Thinking & Lean Methodology
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Module 3: Design Thinking & Lean Methodology (0:23)
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Many business fail
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Why
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Focus on the problem
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Fall in love with the problem
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What is Design Thinking
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Key Principles
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Why should I use Design Thinking?
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How not to design: Juicero Story
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Juicero Video
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Why did it fail?
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How to find a problem worth solving?
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Desirability (0:26)
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Desirable = Human Centred
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Desirability, Viability & Feasibility
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Design Thinking Phases
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Phase 1: Empathize
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Phase 2: Define
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Phase 3: Ideate
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Phase 4: Prototype
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Phase 5: Test
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Design Thinking Process (0:24)
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How It Works: Design Thinking
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Identify Needs
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Quote
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Identify Insights
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Frame the Problem
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Empathy Tools to frame the problem
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Brené Brown on Empathy
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Understand and Solve
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Design Kit IDEO
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Introduction to Lean Methodology (0:32)
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The Lean Methodology
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Learn, Build, Measure
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Sprints
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Lean
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Value
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Customer
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Waste
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Lean
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MVP (0:39)
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Definition
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Case Study
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Case Study: The need
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Case Study: The problem
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Case Study: The idea
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Case Study: The MVP
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Case Study: The MVP
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Case Study: The MVP
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Case Study: The Outcome
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Case Study: Note
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Expected Benefits
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3 Awesome Minimum Viable Products (MVPs)
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Conclusion: Lean Methodology
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Learn, Build, Measure
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Recommended Read
Module 4: The Lean Canvas
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MODULE 4 The Lean Canvas
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Introduction to the Canvas Business Model (0:32)
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What is it?
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The Lean Canvas
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Case study: Facebook
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1. Customer Segments
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Facebook Customer Segments
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2. The Problem
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What Problem is Facebook Solving?
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3. Unique Value Proposition (UVP)
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What is Facebook UVP?
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4. Solution
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How did Facebook Solve the problem?
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5. Channels
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What Channels did Facebook use?
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6. Revenue Streams
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What Revenue Streams did Facebook have?
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7. Cost Structure
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What was Facebook's Cost Structure?
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8. Key Metrics
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What was Facebook's Key Metrics?
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9. Unfair Advantage
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What was Facebook's Unfair Advantage?
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Activity
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How to Complete Your Canvas
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Activity: Your Canvas
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Congratulations (0:22)
Module 5: Understanding Your Customers
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MODULE 5 Understanding your Customers (0:37)
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What is the problem you are solving?
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Now let’s focus on;
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Target Customer
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Who are your potential customers?
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What is an early Adopter?
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Early Adopters
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How to start a movement | Derek Sivers
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Adoption Lifecycle
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How Do I Find My Early Adopters?
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Finding Early Adopters: Airbnb Case Study
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Where and How can I find Early Adopters?
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Push Based Acquisition
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Pull Based Acquisition: Seeking a solution
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When building an Ad for Push Based Acquisition
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Pull Based Acquisition
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Activity
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Activity: Customer & Users
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Personas
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What is a Persona?
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Example
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How Are Personas Created?
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Persona Chart
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Persona
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Template to use
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Activity
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Activity: Persona
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Validate Personas
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What if my target is a company?
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Buyer Personas
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Example
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Recommended Read
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Proof of Concept & why is it so important?
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How can you prove the need of your idea?
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1. Map the Pain Points of your ideal customers
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2. Develop a communication channel between you and your customers so you can get feedback
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Interviews
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Interview Potential Customers
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Interview's Pro vs. Con
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Interviewing Tip:
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Interviewing Dont
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Type of questions
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Problem understanding
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Potential solution
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Problem vs Solution
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Activity
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Go speak to potential customers (0:13)
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Next Steps
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Final Step in Module 5
Module 6: Getting it done
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MODULE 6 Getting it done (0:12)
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Types of websites (0:27)
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Conversion
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Landing Page: Shopify
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Corporate Page: Unilever
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News / Blog Page: THE VERGE
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E-commerce: WOOTTEN
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Marketplace Page: EBAY
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Recap on Business Idea
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What makes a good business idea
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The Problem
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The Solution
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The Insight
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Small Business / Startup
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Recap on The Lean Canvas
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The Name
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The Lean Canvas
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The Lean Canvas - Template
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Business Names (0:47)
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Name tips
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Business Name Generator
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Namelix.com
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Namecheckr.com
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The Logo (0:41)
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The Logo
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Canva - Do It Yourself
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How to create a logo with Canva
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The Domain & Host
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What is a Domain?
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The Domain
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godaddy.com
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https://domains.google.com/m/registrar/
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What is a Host?
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Hosting Price Example
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Always check out the Bundle UP options
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The Emails
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The Emails - Examples
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The Website Content
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The Website Design
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How to write up the content
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Every home page should have:
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Important Note: Images (0:27)
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Where to find free images & icons:
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Recommended places to build your website:
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S.M.A.R.T. Goals (0:18)
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Achieve More by Setting Smart Goals
Module 7: Finance for Startups
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MODULE 7 - Finance for Startups (0:36)
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Mindset
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Business Model vs. Revenue Model
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Business Model
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Revenue Model
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Revenue Model
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What revenue models can you think of?
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Commission Revenue
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Licensing Revenue
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Arbitrage Revenue
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Rent/Lease Revenue
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Subscription Model
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Advertising Revenue Model
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Fee-for-Service
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Crowdfunding
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Interest-based Revenue
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Donations
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Choosing the right Revenue Model for your business
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Important to think about:
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Case Study
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Uber's business model
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Uber’s Revenue Model
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Business Model Canvas
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Note:
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Recommended Read
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Pricing Strategy (0:30)
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What is it?
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Setting the right price
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Steps:
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1. Know your costs
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2. Have clear objectives
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3. Quality Level vs. Price
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4. Know your Competition
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5. Demand
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Note:
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Determine your pricing strategy
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How will you charge?
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How will you charge?
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How will you charge?
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How will you charge?
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Make it clear:
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WARNING
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Budget
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Important:
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Set up costs
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Fixed costs
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Cost to Acquire a Customer (CAC)
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Operating Costs
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How to set a Budget
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Know your numbers
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Step 1 - Plan for "Day One" of Your Business Startup
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Step 1 - Plan for "Day One" of Your Business Startup
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Step 2 - Estimate Monthly Fixed and Variable Expenses
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Step 2 - Estimate Monthly Fixed and Variable Expenses
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Step 3 - Estimate Monthly Sales
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Step 3 - Estimate Monthly Sales
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Step 4 - Create a cash flow statement
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Quote:
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Accounting vs. Finance
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Accounting vs. Finance: explained
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Choosing the right structure (in Australia) (0:40)
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What is the right one for you?
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Business Structure Options in Australia
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Tax Rates
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Company Tax (Australia)
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Goods and Services Tax (GST)
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Funding
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Did you know?
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How to get Funding
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Bootstrapping
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External Financing
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Angel Investors
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Venture Capitalist (VC)
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Ways to attract investors
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“Soft sell”
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Show results first
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Ask for advice
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Have co-founders
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Pitch a return on investment
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Find an investor that is......
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Join a startup accelerator
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Follow through
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Share user engagement and metrics
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Take advantage of the online fundraising market
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Avoid following the crowd
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Series A, B, C Funding
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Pre-Seed Funding
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Seed Funding
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Series A Funding
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Series B Funding
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Series C Funding
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And what is an IPO?
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But… How are Startups valued?
Module 8: Go to Market
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MODULE 8 - Go to Market
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Introduction (0:20)
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What's your plan
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Strategy
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Distribution
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Quote
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Distribution:
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1.Map out your customer’s ecosystem
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Examples
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2. Draw arrows in the direction of influence
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Ask yourself
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3. Design incentives for key ecosystem participants
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A great distribution strategy....
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What incentives can you think of?
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Financial Incentives
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Non-financial Incentives
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Things to think about!
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Can you offer additional features or services?
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Social Media
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Can you give out status or titles?
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Example
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Can you provide early/free access?
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Can you throw a useful event or party?
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Can you give out merchandise?
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Can you tell a great story?
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Think distribution first
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Traction
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Pirate Metrics
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Aarrr
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Aarrr Explained
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AARRR 5 Step Startup Metrics Model
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1. Acquisition
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Paid, Earned, Owned
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Let’s brainstorm
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Where we can find you customers
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How to start?
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List all the possible channels for user acquisition.
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Estimate how long it will take you to implement.
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Case Studies (0:14)
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Instagram - Simplicity and Agility
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Pinterest – Sign-Up Success
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Recommended Read
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Getting Ready
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1. Define Your Audience
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There are two audiences....
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Your current audience is...
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Three Simple Resources
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Alexa
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What your ideal audience looks like?
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Answer these questions
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2. Create Your Landing Page
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What It Needs!
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Answer these questions
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What channel?
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It’s time for you to pick your Revenue
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How many will actually become customers?
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How will you......?
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Subscription Business Model
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Freemium Model
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Direct Sales Model
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On Demand Model
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Franchise Model
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Loss Leader Model
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Ziferblat Model
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Crowdsourcing Model
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Congratulations (0:18)
Module 9 - Winning Pitch
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Introduction to the Perfect Pitch (0:14)
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Ready to pitch?
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Your “listener” must
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Why is it so important?
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Did you know? (0:15)
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How to cause a good impression
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Essential concepts
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The Importance of Pitching
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3 C’s Clarity Confidence Connection
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What makes it a great pitch
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Elevator Pitch
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Quote
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Elevator Pitch: explained
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Let's learn (0:18)
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Elevator Pitch Winner
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Tell us
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Airbnb
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Dropbox
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Your Two Sentence Strategy
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Slack
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Activity
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Practice all three pitches for your idea:
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The Pitch everyone talks about
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Airbnb's Perfect Pitch (0:21)
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Airbnb: Welcome Page
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Airbnb: Problem Page
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Airbnb: Solution Page
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Airbnb: Market Validation Page
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Airbnb: Market Size Page
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Airbnb: Product Page
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Airbnb: Business Model Page
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Airbnb: Adoption Strategy Page
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Airbnb: Competition Page
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Airbnb: Competitive Advantages Page
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Airbnb: Team Page
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Airbnb: Press Page
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Airbnb: Testimonial Page
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Airbnb: Financial Page
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Pitch Deck: Y-Combinator
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How to Design a great Pitch Deck?
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Activity
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Your Pitch Deck (0:14)
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Your Pitch Deck: Slide 1
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Your Pitch Deck: Slide 2
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Your Pitch Deck: Slide 3
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Your Pitch Deck: Slide 4
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Your Pitch Deck: Slide 5
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Your Pitch Deck: Slide 6
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Your Pitch Deck: Slide 7
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Your Pitch Deck: Slide 8
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Your Pitch Deck: Slide 9
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Your Pitch Deck: Slide 10
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Book Recommendation
Module 10 - Business Metrics
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Business Metrics
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Why to use data?
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Data-driven
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Gut feeling
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Measure the data (0:29)
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Data is proof
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Data-driven vs. Data-informed
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Data vs. Human Judgment
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Data informed
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Data and your Business Model
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Data vs. Human Judgment
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Don’t be an entrepreneur that:
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Be an entrepreneur that:
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What makes a good metric?
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Track your data
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Metrics & your Business Model
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What are your key metrics
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Data vs. The Right Product
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What are the characteristics of a good metric?
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A good metric is understandable
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A good metric changes the way you behave
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Intro to types of metrics
-
Types of metrics:
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Qualitative metrics
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Quantitative metrics
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Vanity metrics
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Actionable metrics
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Exploratory metrics
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Reporting metrics
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Leading metrics
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Lagging metrics
-
Note:
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Casual
-
Analytics frameworks
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Dave McClure's AARRR
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Dave McClure's AARRR
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Eric Ries's Lean Startup
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KPI for stickiness
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Viral coefficient
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CLV and CAC
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Ash Maurya’s Lean Canvas
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Ash Maurya’s Lean Canvas
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Customer Segments
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Problem
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Unique value proposition
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Solution
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Channels
-
Revenue Streams
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Cost Structure
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Unfair Advantage
-
Metrics for different Business Models
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e-Commerce metrics
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e-Commerce metrics
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e-Commerce metrics
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Software as a Services metrics
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Software as a Services metrics
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Software as a Services metrics
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Free mobile app metrics
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Free mobile app metrics
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Free mobile app metrics
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Two-sided marketplace metrics
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Two-sided marketplace metrics
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Analytics tools
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Google Analytics Explained
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Google Analytics
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Kissmetrics explained
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Kissmetrics
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crazy egg explained
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crazy egg
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hotjar explained
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hotjar
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mixpanel explained
-
mixpanel
Module 11 - Getting the First Customer
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Getting the First Customer
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Creating a Sales Mindset
-
Quote
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The Bridge Between the Customer and the Product
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Sales = Money
-
Selling is all about relationships
-
Listen more, Talk less
-
Ask the right questions
-
Customers care about their problems, not your product
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Customers care about their problems, not your product
-
Buying with emotions
-
Price and value are sides of the same coin
-
Value
-
There is no sale unless you can close it
-
Slow burn, long play
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Activity
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Finding your first customers (0:18)
-
Reflect and respond below questions:
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The Psychology of Sales
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Why People Buy
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Degrees of satisfaction
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Identify a prospect’s emotional values
-
Consider how it will make others feel
-
Don’t
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Gain vs. Fear
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Primary Customer Needs
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Psychology Triggers
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Reciprocity
-
Reciprocity examples
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Offer something in advance
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Content
-
Commitment and consistency
-
Commitment and consistency
-
Make it frictionless
-
Liking
-
Brands & Celebrities
-
How to get likes;
-
Recommendations
-
Frequently Purchased
-
Products Researched
-
Authority
-
Authority
-
Authority
-
Is your product hand-crafted by trained artisans? Tell the world all about them
-
Big names sell
-
Social proof
-
Did you know?
-
Social proof
-
Top sellers
-
Brand endorsement
-
Scarcity
-
Scarcity
-
Countdown
-
Don’t miss out
-
Limited Offer
-
The Sales Funnel
-
Every step that someone has to take in order to become your customer
-
Why is a sales funnel important?
-
Sales funnel stages
-
A.I.D.A.
-
Awareness
-
Interest
-
Decision
-
Action
-
Action
-
Finding and Converting your First Customer
-
Start with a list of prospects
-
Look for referrals
-
Work your network
-
Show it off
-
When you attend industry events, remember to:
-
Partnerships
-
Build an online presence
-
Spread the world on social
-
#BossYourFuture (0:37)
-
Thank You
