“Soft sell” | The Academy of Entrepreneurs

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How to Turn any Idea into a Business

Module 0: How to Start a Business

Module 1: Emotional Intelligence

Module 2: Knowing About Your Business

Module 3: Design Thinking & Lean Methodology

Module 4: The Lean Canvas

MODULE 4 The Lean Canvas
Introduction to the Canvas Business Model (0:32)
What is it?
The Lean Canvas
Case study: Facebook
1. Customer Segments
Facebook Customer Segments
2. The Problem
What Problem is Facebook Solving?
3. Unique Value Proposition (UVP)
What is Facebook UVP?
4. Solution
How did Facebook Solve the problem?
5. Channels
What Channels did Facebook use?
6. Revenue Streams
What Revenue Streams did Facebook have?
7. Cost Structure
What was Facebook's Cost Structure?
8. Key Metrics
What was Facebook's Key Metrics?
9. Unfair Advantage
What was Facebook's Unfair Advantage?
Activity
How to Complete Your Canvas
Activity: Your Canvas
Congratulations (0:22)

Module 5: Understanding Your Customers

Module 6: Getting it done

Module 7: Finance for Startups

Module 8: Go to Market

Module 9 - Winning Pitch

Module 10 - Business Metrics

Module 11 - Getting the First Customer

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“Soft sell”

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